Do you include graphics or only send text? What sort of layout is most effective? How the heck do I build an opt-in list? There are so many items to consider when you create an email marketing campaign that it can be hard to know where to start. Use the tips in this article and you’ll be up and running in no time.
An excellent tip for email marketing is to follow up with some type of update on your products or services that you are providing. For example, you could add a “buy now” feature onto your email. The ending of your email could inform your readers to keep in mind the up-sell as well.
Pick an audience to target. Encourage your subscribers to invite their friends to join your list too. At the end of every email, provide a “subscribe” button and a “share” button so readers can pass along your information to friends. This method will have your list of email subscribers growing exponentially.
To get the most of your email marketing, invest in a program that personalizes your emails with every customer’s given name instead of a generic greeting. Ensuring that every email starts with the recipient’s name is key to encouraging your customers to see your newsletters as valuable information and not just more sales spam.
Ask permission before sending emails to customers. All unrequested emails are spam, whether or not that was the intention of the sender. Sending emails to people who have not given you permission to do so may also violate the policies of your ISP.
You should always have permission before emailing any individual. If you start sending unsolicited messages, you will be unlikely to be taken seriously. It may even cost you clients and customers because they may not appreciate it.
Emails that contain only boring marketing and sales copy are mush less likely to be read than those that also include useful information. Present special articles or information that is unique to the email and not your site. In addition, include an exclusive offer for your products. Send out emails with special offers and information. Not every email should be trying to sell something.
Minimize your use of graphics in your emails to customers. Because so many popular email clients block graphics, including ads and logos, your audience probably will not be able to view emails that contain lots of pictures or other graphics. Some people do not have the proper settings to open graphic heavy e-mails.
An email marketing campaign needs a design and testing phase, just like anything else. Plan on putting in time making sure that your messages get past all techniques used for fighting spam, from content filters to image blocking and java-script suppression. You can send out a million messages blindly and not ever know if they are even seen.
When you are building an effective email marketing campaign, you need to have the proper sign-up forms on your company website. Make sure you have them on every page, and also make sure that they are in the proper locations on your site pages. This is key to getting the customers to sign up.
Use colors and fonts that reflect your business and are easy to view. Even if the content is interesting, difficult to read fonts and harsh colors can cause some customers to reject the email, and possibly future ones as well. Use the same color scheme and fonts for all of your emails.
Tell a story with your email marketing campaign. You must think about how to grab the readers’ attention. How better to grab their attention than to tell a story that involves success in your business niche. This gets them intrigued, and it gives you an opportunity to get new customers.
Playing with fonts is fun, and you may be tempted to spice up your emails with exotic fonts. Resist that temptation! Fonts may display differently, or even be replaced by defaults, on someone else’s computer. Even if an odd font does display correctly, there is no guarantee that your recipient will appreciate it the same way you do. To avoid any font-based mishaps, stick with fonts that are widespread, easy to read, and understated.
You have to develop an email marketing plan that is compelling. This might take a few tries to get it right. Keep an open mind to changing strategies that are proving ineffective. Even if you discover an area that works, always test new techniques which can be learned online or some other location.
Use email marketing with a select group of valued customers. This way, you can create an elite list of customers who can feel valued that they are receiving special offers and promotions from you. It may even motivate people who are not part of your email club to make more purchases in order to receive these special promotions.
Keep the emails you send consistent with your existing branding conventions. Use your existing color scheme and logo in every message that is sent. When you have already established yourself with a reputation that is trustworthy then any emails you send out will be to your advantage.
Reflect current festivities with your email marketing messages. Have a theme focusing or referring to love at Valentine’s Day. Be thankful to your subscribers around Thanksgiving. Sending out content in tune with current holidays lets your readers know that your messages are up to date and not just old content being regurgitated by some server.
Your emails should always include brand logos, as well as color. If the e-mail recipients don’t already associate these colors and designs with you, they will begin to do so. Customers find this consistency pleasing.
You will have found the answer to many of your questions here, so take what you’ve learned and implement it into a successful email marketing campaign. If you have further questions, you can continue learning by reading articles, blogs and forums, never stop searching out knowledge. Your rewards will be worth it in the end!