It’s very hard to learn every conceivable detail about online business, and that’s why many people stay away from it. However, the truth is that you do not need to cover every base, you just need to master one technique. Follow this article, as we lay out the technique of becoming a successful article marketer.
When writing about products you’re selling, put the keywords away and just go for a legitimate description. You can always tag the page with a keyword for SEO purposes, but your customers want to read real information about the product. They need to know if it’s worth buying, and seeing a poorly written, keyword-stuffed fluff piece is going to turn them off.
Write articles and reviews of the products that you are using. You have to seem knowledgeable and happy with a product for your viewers to want to try it out. Providing detailed reviews or information regarding the product will help your audience understand the product and want to click through.
Make sure that every article you provide is full of useful, interesting information. Remember that search engine bots may read for keywords, but people read for interest and entertainment or because they are trying to find something out! Your articles should have fresh, timely information about subjects people are interested in.
Put a heavy focus on the quality of your articles. If you are writing too many, and you feel that your quality is suffering due to the quantity, slow down. There is no shame in actually taking the time to write a quality article, even if that means you won’t be submitting as many as you are used to.
Don’t stuff your article with keywords. Readers don’t care to read articles with a keyword written over and over. By using your keyword fewer than five times, not only will you not overuse the term, your readers will also enjoy your article more.
Use an article resource box. This is a framed box at the end of each of your articles. It gives the reader a bit of background information on the article’s author, where to find more articles by the same writer, any projects you may be working on, and sometimes includes a picture.
Make use of social media! Using your Facebook or Twitter accounts can be a great way to grab new readers. Just post links to your articles as you publish them, and you’ll find readers stream in. Have your readers share your articles to all their friends so that your number of readers can grow.
If you are targeting your articles towards a particular niche or industry, make sure that you have mastered the appropriate slang or jargon. Do your research and be sure you have a good grasp of the subject. You want to convince your readers that you are an authority in the field so they will keep reading what you write.
Learning to create seductive titles is a small skill in article marketing, but an important one. In the same way that a marketing article’s true purpose is to advertise a product or service, a title is an advertisement for the article. Looking at the titles of similar articles in a directory will suggest what is common in the field. Article titles should be crafted to stand out of that pack.
Turn your adverts into articles. By writing stories, guides, tutorials or news articles related to your product or service, Internet users will read your advert without even knowing that it is an advert. If you write your articles well, once readers have finished reading your article, they are likely to be very interested in your product or service.
When it comes to marketing your articles, focus on your content. Your content should pretty much make you sound like you’re an expert or someone who has at least a good knowledge of the topic. This will also get you loyal readers who will trust your information and will return to read fresh content on your site.
Make sure that your target keyword for your article is something that people are actually searching for. You can create the best content in the world but if no one actually needs it, then your work is pointless. Use keyword tools to find subjects that people are searching for, to help you decide what content to create.
Get yourself published in an online article, forum or blog. Something that pertains to your business type and uses your expertise. You can use this to link back to your business website. Link from your site to the publication as well. This will show your clients and visitors that you are well versed in the subject of your business.
Consistency is key when it comes to article marketing. Writing and submitting every so often will not get you the kind of exposure that will generate tons of traffic. Article marketing is a numbers game — one article might only bring you a few visitors. It’s the quantity of articles, published consistently, that will build a real flow of traffic and reward you with a money-making website.
Do you need new article ideas? Try writing your articles using a different view point. For example, if you often discuss travel, focus in on a certain portion of your readers. Write advice for parents traveling with children in tow. Or, you can write about the travel concerns of seniors. Try to create a problem-solving article for your target audience so they come to see you as an expert.
Social media can help promote your article. You can increase the amount of people who read your piece by making a statement about it on one of your social media sites or by posting an excerpt of the article with a link to the full content. This will create interest for what you wrote.
As we mentioned previously, you won’t need to grasp every single aspect of every marketing technique. You can stick with only article marketing and build your business. Just follow the tips we laid out for you here and you will be well on your way to creating a self-sustaining, profitable business.