Do you have “market on Facebook” penciled in on your calendar, but never do it because you’re just not sure what to do? If so, you’re in the right place. This article is full of tips to help you launch your marketing campaign successfully so that you can attract the most customers in exchange for your time.
If you don’t have time to maintain a Facebook page for your business, you can still use Facebook for marketing. Facebook provides ads on their site which can easily be hyper-targeted towards your exact target demographic, from their sex and age to their likes and dislikes, making your campaign hyper-successful, too.
Link all of your published content to your Facebook. For example, link a summary of your blog onto Facebook if you have one. Link your Twitter and Facebook pages to have your tweets posted on your page.
Facebook marketing works best with a defined purpose. Figure out the purpose of your business’s Facebook page, and develop a strategy which is built around that purpose, and design goals that are in line with that purpose. Aligning your Facebook marketing tactics to a single defined goal makes success easier to reach and easier to measure.
Watch your grammar, even if you do not feel like it is necessary. You may feel like you can get away with a mistake here and there due to the nature of your business, but this is not true. If you know that your grammar has issues, run everything through a checker before you post it.
When working on Facebook fan engagement through building conversation, lean towards posting easy to answer questions. If you post complex questions, you won’t get many responses and you could even drive some fans away. Keep the questions simple, and aim for questions that only take a few words to answer. This will increase the interactivity surrounding your page.
Don’t think of your fans as numbers. That’s a big no-no in Facebook marketing. You aren’t collecting numbers, you are building brand champions. You are creating a community of people who love your company or brand. Treat them with the respect that they are due. These people can make a difference for your company.
Once you create a Facebook account, it is very important for you to be quite active. If you never post any content, how can you expect people to remain interested. Videos, pictures and regular postings are just a part of what you will need if you want to do well on Facebook.
Post content regularly. Businesses that do not update Facebook at all are sometimes assumed to be shrinking or out of business. Businesses that post rarely are seen as lackadaisical or too casual. Try and post a few times a week to stay fresh in people’s minds without being there every single day.
If you blog, Facebook can help you get the word out when you put up new content. Simply write up a post and direct people to visit it. Fans may forget to check your blog regularly, and a reminder when new content is up could be just what they need to take a look at it.
A Facebook plugin is something you should add to your site. This is something that is easy to include and a huge benefit for your business. The plug-in displays a link to the Facebook page, subscriber lists and new content.
Whether you want to increase the number of high quality fans on your page, or skip the page entirely and just advertise to the users of Facebook, Targeted Ads are the way to go. You can select the criteria you want the users to meet, pay a fee, create an ad and watch leads turn into conversions.
Keep your posts very simple to digest. Remember, most folks are pretty busy during the day. If you overcomplicate your messaging, chances are you’ll get zero response. Keep your posts to a few lines during the busiest times of the day, and ask simple questions that are easy to answer.
Create multiple versions of your ad. You will want to test out at least three ads to learn what is going to do well. Variations of the text, image and title should be tested. Also be sure to rotate your ads so they are seen by different people at different times and different locations of the page.
Focus all posts, keep them short and ensure they’re interesting. A high quality image should go hand-in-hand with your post. A post that grabs attention with an interesting picture is much more effective than a simple status update, making your page look active. “Like” any comments your followers make.
Share positive messages and things that people will remember in your news feed, even if it’s not all about your business. You can really take the edge off of somebody’s day and promote your company in a positive light. Offer something inspirational, industry related or that will otherwise be likely shared and enjoyed amongst your readers.
Don’t think of Facebook like a newspaper. It’s not about pushing information out to people. It’s about communicating an building strong relationships. If you tend to announce instead of communicate, then you’re in jeopardy of alienating a lot of your potential fans. Talk with them, not at them. That will improve your marketing.
If you do not have any relevant content to post on your Facebook page, think about posting questions that will led to discussions. This is a great way to keep users engaged when you have nothing new to share. Your page will stay active and will not seem stagnant at all.
When you are choosing a Facebook URL, make sure you choose one that is very similar to the name of your business and/or your website. This will help you remain consistent with your branding. If people cannot find you very easily, they may become discouraged and look for a different business to work with.
Get out that calendar and pencil in the tips we just went over together. Since you have some specific things to do, you just need to start doing them. Do one of these actions every time you turn on your computer and soon you’ll have more customers than you know what to do with.