If search engine optimization was an easy thing to do, you wouldn’t be here right now trying to learn some great tricks of the trade. The truth is, that it can be very confusing to efficiently optimize your web pages to a search engine’s liking. A lot goes into the process. Find out about some of that process below.
One of the most important aspects of SEO is simply staying dedicated to the process. You must be vigilant in keeping up to date with new tactics as search engines are known to change their tactics regularly. Also, if you don’t regularly modify your site, it will become stagnant and drop in the rankings.
When optimizing your site for Google, do not use “semi spam” copy. Recent Google algorithm changes penalize not only obvious spam (e.g. “Get X@naX from 0verseas”), but also low quality content that has no useful purpose other than to drive visitors to a site. Articles spun by computers are a good example of this kind of content.
Using Flash is not a good idea when you are optimizing a site for the search engines. Flash can take a long time to load and can not currently be read by search engine spiders, therefore any text included in a Flash file will not be indexed. To make a site search engine optimized, the content must be viewable by search engines.
Design your website from the start with search optimization in mind. If you include too much Flash or other products that search engines do not use, you are not going to be very high up on their radar. Keep that in mind when you begin your website, and you will have a much easier time in the future.
Search engines such as Google will use the number of links to your website to determine how popular and relevant it is. Leave links to your website on other websites, and contact other webmasters about posting a link to your website in one of their articles. Use a visits tracking tool to determine which links are the most useful.
One key component of proper search engine optimization is to create a sitemap that contains links to every page of your website. This allows search engine spiders to easily navigate your site, often resulting in more of your pages getting indexed. Not only that, but a well designed sitemap can help your visitors quickly find the information that they need.
Keywords are very important for search engine optimization but you will want to use them in an effective manner in regards to affiliate marketing. Overflowing your page with keywords is not a good strategy, as search engines will pick up on this and dock points. Use your keywords in a relevant and understandable manner to maximize effectiveness.
Your site’s frequency metrics are a veritable gold mine for identifying possible opportunities and weaknesses in your SEO approach. Contributing factors include measurements of how often your content is changed, how much of the content is replaced or added, and how many times the content changes as it compares to sites with similar content.
Search engines figure out how to rank your videos based on the text that surrounds them. Make sure to include a concise description of the content of the video which is keyword-rich and targeted to the theme of your page. It’s great to allow comments on a video page to add to the draw.
Try using AdWords for a better CTR (Click Thru Rate) to your site. This can help with your SEO, no matter what position you are ranked at on search engines. It is even possible to rank high for a search associated with a keyword and not have a good amount of traffic because of a low CTR.
Don’t bother trading links with a website that uses the nofollow attribute on their links, there’s no point! Always check their code for links before you ask them to trade, it will look silly if you end up saying nevermind later and have to explain yourself. Do your research ahead of time!
When optimizing your site for search engine results, consistency is very important. Make sure to keep using the same keywords throughout the site so that the search engines will get a strong categorization of your site in one area rather than weak categorizations for multiple areas. It’s better to be on page 1 for 1 phrase than page 2 for 10 phrases.
Distinguish each page of your website completely from the rest. You should focus on titles that you put on your page. Without good page titles, your search ranking will suffer. To gain the higher rankings, all of your titles should contain your primary keyword.
Make your web site different from your competition. If you are selling a product that many other people are selling, you need your information to be unique. Do keyword research and write your own content. Not only will this help you stand apart from your competition, but you will also get inbound links.
When using references within an article or news story on your website, don’t use traditional referencing guidelines. Instead, shift to a more reader-friendly and SEO-friendly style. This involves including a name and an article name, all of which are hyperlinked. For the average reader, this is all the information they need, and the search engines will rank such link styles more highly.
Focus your entire website on a select amount of keywords. If you try to spread yourself across a broad selection of topics, you won’t rank as well. But if you stick to 5-20 specific and similar keywords, you can “own” that topic and get much higher ranks. You’ll also build a better reputation on the subject as a bonus.
As stated at the start of this article, it’s all about what the search engine likes. As the search engine sends a search bot to crawl around your website and pull up keywords and phrases, you need to make sure that your site is formatted correctly. Apply the tips from this article and you can improve your overall ranking.