Launching a new business can be quite the scary venture. Launching a business online in particular is even more dangerous. That’s because of the little capital involved. People feel that since it’s not quite as risky as other ventures, they can just go wild. Well, learn what you’re missing about things like article marketing below.
Avoid publishing one article under multiple URLs on your site. This can diminish your site’s value quickly because Google often looks at the quality and number of links when deciding where a page will be ranked. Referencing a piece with several tags is fine as long as they all end up pointing to the same URL.
Do not write a blog post and then walk away. Sometimes the conversations that can happen in the comments of a post can earn you more money than your main content. Readers are much more likely to return to a site where they can converse with the content provider. You will build trust and return visitors.
Keep your copy simple and short. Don’t forget, writing for the internet is different than writing for other mediums. Don’t skimp on information, but if you keep your article concise and under 2,000 words, you will be able to make the reading experience more enjoyable for your readers.
Avoid placing sales pitches and links for self-promotion in the body of your article when trying to market it. You need to focus on making them SEO friendly by placing your keywords throughout it at least 4 to 5 times. This can really add a lot of value to your article.
Looking at what other authors are publishing out there is a great way to help develop your article marketing campaign. You should always avoid plagiarizing anyone’s content, but you also need to see how the experts are getting through to their respective niche via the content they write and distribute.
You can always send your articles out on a test run to see if there are any loose ends you need to tie up. As an article marketer, some articles are going to do well while others sit around collecting dust. Find people to read and judge your articles before you decide to release them. This will help you avoid those dust-collectors.
Be sure to use sub-headings in your article. This tactic helps to set off the different paragraphs in your piece. It emphasizes each of your points, while at the same time bringing your entire article together. Readers will be able to easily go from one point to another, maintaining focus on the topic. You can also use keywords in your sub-headings.
Always proofread your article. While a spell-checker is a helpful resource, make sure that you don’t become too dependent on it. Read back over your writing to evaluate your grammar and to check for any other mistakes. Consider having someone else read it before you submit the work.
It is important that one is critical of what they produce for article marketing. By attempting to produce the best that one can every time one creates an article they will learn to pick up and correct any flaws in their writing style. This will lead to one improving themselves.
When writing content to market your articles, make sure that it’s current. Most people want to learn the latest and greatest on a subject, not that of “yesterday.” That is of course unless you are writing historically, in which case, “old news” is going to be your “new news.” You need to be aware of what’s new with your topics, especially if they pertain to items such as technology, marketing, design, etc. What worked not too long ago, may not work at all today, so keep your content fresh.
A great article marketing tip is to make sure your content is always relevant to the keywords you use. If you just select keywords that are popular and write content that’s irrelevant, your articles will lose a lot of credibility in search engines. Always write content that’s relevant to your keywords.
Follow the specific rules of the article submission websites you use. Many of these websites do not allow any direct affiliate marketing links. Some may also reject articles that read as direct advertisements. Few things are as frustrating as having an article rejected due to not following the rules.
Only submit your articles to the top 10 article marketing sites. This gives you the most bang for your buck. These directories will give you the best traffic from your links. You will also get the highest amount of traffic from these sites. Website owners also look on these sites to find content for their own sites.
Accept that you cannot be perfect. Mistakes are inevitable, just use them as fuel for better business and better content. These mistakes can be used for article inspiration. Open up to your readers about your flaws so they can learn too.
Focus your resource box keywords on what the article is actually about. The keywords that you add to the box are used in a variety of important seo ways. They can be the tags that are generated for your content or can end up as part of the url of the article. Both of these are crawled by the engines so make sure the keywords are accurate to your content.
The biggest mistakes that commonly occur in article marketing are simple. The first is that you never sit down and get started writing. The second is to write articles that are not encouraging your reader to take action on something, and third is that you are sharing too much information in the article and leave the reader no reason to check out your site.
As you can see, there are many aspects of marketing techniques that you probably weren’t aware of at all. Make sure that you’re always attempting to learn more about methods like article marketing if you hope to make an impact in the business world. It might be easier to create an online business, but it’s also easier to lose an online business. Using the tips noted above hopefully your online venture will be a success.