When you decided to create your website, you probably had dreams of thousands upon thousands of readers. Those dreams are attainable, but you’ll never be able to reach them without search engine optimization. Continue reading to find out what you can do to get your site optimized for all the major search engines.
Make sure that your code is clean and concise to maximize your search rankings. If you have a confusing site with sloppy coding your site will be unable searchable by spiders. Your website won’t be indexed if it contains a great deal of Flash content and does not have alternate textual descriptions.
Make sure you use header tags. Sometimes these headers can be too big, but you can use CSS to change the size. The major search engines use the headers for ranking websites. Use both H1 and 2 tags to emphasize the things most important about your site so that something worthwhile turns up on search engines.
Use keywords in URLs for increasing traffic and expanding your search engine optimization. Do not choose URLs with numbers. If at all possible, use words. This will increase the probability in your site being found quickly during a consumer’s search. The keywords in the URL should also be included on the site itself.
Search engines can only search what is actually in your website, and not what is in an image description. Try and stay away from image description. Instead you should put a text box below the actual image so the words can be searched for in a search engine.
By making the URL of a website with clear keywords, you will enhance the ease of their search-ability on search engines. The URL of a certain webpage will also make it easier for individuals who are visiting your site to navigate around. Ultimately, by having obscure and complex URL’s, it will make it harder for those pages to show up in the top ranking of any search engine.
Optimize your site using breadcrumb navigation. Breadcrumb navigation means including a series of links that lead the viewer incrementally back to the homepage of your site. These make it easier for visitors to find their way around your site and increase the incidence of your target keywords, plus the search engine spiders can index your site more easily.
Choose your website colors wisely. Different colors put people into different moods. So if your website’s color doesn’t compliment your brand, then you may be creating dissonance in the mind of your viewer. For instance, a brand selling suntan lotion would be smart not to choose a heavy, dark-hued background. A lighter color, more in tune with the outdoors, will put those customers in a better frame of mind.
Make your font size 10pt or higher. In the past, webmasters have used very tiny font to hide keywords and code all over their pages to put them higher in search results. As a result of this, search engines now ignore sites that use very tiny text.
It is important to use your keyword phrase often, when you are creating your webpage. The higher your keyword density, the more often it will show up on searches by potential customers. This will upgrade your level of visibility and increase the traffic into your site, increasing your overall sales.
Make URL’s with easy, simple and user-friendly keywords. Visitors will have a general idea of what your page is about without even clicking. Search engines will take these pages and rank them under those keywords, thus improving your ranking and getting you closer to a top page listing.
Take advantage of free code validation programs on the web. You do not want your site to be coded incorrectly, but paying to have it checked could be expensive. Luckily, there are several coding sites available free of charge, to ensure that your website will appear exactly how you want it to, every time.
If you are trying to increase the visibility of your site all on your own, you are going to need to become a student of search engine optimization. There are several great books that you can read to begin to get introduced to the world of search engine optimization.
Keep your site updated but do not spend time making small changes. If you are constantly make small insignificant updates to your page the search engines think that you are just trying to get the date changed for when the last update was done. You will get ranked down for this after it notices it a few times.
Once your site is up and running, exchange your links with reputable web sites. Look for sites which are compatible, and email the webmaster and and ask for a link exchange. These type of links will help you get highly targeted traffic, and will help you to improve search engine ranking.
Choose relevant, specific keywords. Choose one main keyword for each page, and then work that page so that the content is relevant, value-added and contains good long-tail keywords. Keep your keywords specific for better results — any keyword or keyword phrase that is too general, like “kid parties” or “weddings” is going to return so many search results you may see anyone make it to your site with those keywords.
Search Engine Optimization techniques rely heavily on your being able to figure out precisely what words your potential site visitor will utilize to find your site. Think about not just the words but also how potential visitors might misspell them. Common misspellings for the word “jewelry”, for example, include “jewellry”, “jewelery” and other variants.
A great strategy to implement with regards to your search engine optimization is to link out to other websites. Search engines tend to favor websites that are connected to other related websites. It might be a good idea to create a resource page on your website that includes links to other sites with a lot of keywords.
When your site ranks at the top for popular searches, you’ll get an incredible amount of traffic. Now that you’ve read this article, you know what you can do to get your site search engine ready. Put these tips to good use so that your site can achieve the success that you’ve dreamed of.