There are many different aspects of video marketing to consider, so you have to think your plan through thoroughly. You may have heard some about video marketing strategies, but now it’s time to find out how you can actually use them to grow your business and profits. Keep reading!
Videos make your site more interactive but keep in mind that they are not an ideal solution for your search engine optimization campaign. You can optimize your videos by choosing descriptive titles filled with keywords and adding a transcript or a summary of the content of the video you want to feature.
Use other people such as guest speakers on your site and in your videos. As interesting as you might be, your viewers will really appreciate seeing a fresh new face. Make sure that whoever you have in your videos reflects the kind of message you want to send to your viewers.
Be regular and consistent with your video publishing. Make the effort to create videos on a regular basis for posting. Keep them simple, real and interesting. It can have a great impact on your business when customers see you regularly promoting your business. Getting your message out to your customers is the key to success.
If you are thinking of using video marketing to increase your sales and website traffic, then look to your competition for some clues. See what is working for them and try to capitalize off of this information. You do not have to copy them, but see what is working for them and try to make it work for you.
To add another dimension into your video marketing campaign include your company’s logo. This can easily be accomplished by inserting a clip art image of your company’s logo directly into your video. The most common placement for the image is either at the bottom of the screen or in the upper corner of the video.
An effective method in producing your content is by working with other people. Work with your colleagues, employees, as well as your friends and family. Just be sure to give credit where credit is due. People love to see their name in print.
People love competition, which is why holding a video contest is such a great marketing strategy. Ask viewers to create their own videos and then have everyone vote on them. This will help drive viewers to your site and energize them by giving them a chance to win something.
Create some how-to videos that are relevant to your business. This will help you out because there are many people out there who use the internet to figure out how to do a certain task. By creating how-to videos, you will assist someone with a certain task and in return they will now know about your company.
Keep in mind just how short attention spans are online. You have about ten seconds in your video to grab your audience attention. Keep your total content under two minutes in length to make the most possible impact. If this does not seem doable for what you have to get out there, spread your content across chapter videos.
When searching YouTube for ideas, don’t forget to use the * wildcard operator. This allows you to find videos, which are similar but not identical to your search terms. For example, “How to * a book” may lead you to some crafty questions and answers about working with books creatively.
If you plan to search YouTube for video, content ideas, don’t forget the ~ synonym search option. For example, “how to make ~bread” will come up with a myriad of videos on making all sorts of baked goods. This can help you create a list of items, which have been missed in the past which need a good how-to video created.
A candid, honest appeal in the form of a video clip helps to forge a more personal relationship with your products and brand. Make a funny video about what goes on in your office. The personal connection you build will be priceless.
Visit trade shows and interview experts in your niche. People like to hear from experts. It helps build trust in the niche and products. Trade shows give you a great chance to meet others, get great video content and create relationships that result in link backs from the expert’s site to yours.
Remember what power video marketing has over other social media forms. Twitter, Facebook and blogs are all text mediums. Only through video content your emotion, and energy can come through. Body language is said to be the majority of communication, and short of a face to face meeting, a video is your next-best bet.
Don’t forget your SEO as you create your video! Include key words and phrases in the title and video. You can even use your website’s keywords in the name you use on YouTube to further your SEO. You should also create a video sitemap for your site which Google can crawl.
Once you get a video or two up, start churning them out. Focus your efforts into a campaign, where each of your individual videos is a smaller part of a larger whole. Create a synergy around your total body of content. If you can get a new viewer with one video to look at more, your chances of a successful call to action rise.
Before your video ends, make sure that you give a solid call to action. Notify viewers how they can locate and order the products, then create a sense of urgency to stimulate the sale. Make it easy for your visitors to follow through by making your instructions simple and clear. The best way to end your video is by delivering a powerful message about what action they need to take.
Do you have a better idea as to how to use video marketing now in your business strategies? It’s time to do everything you can to be successful when it comes to promoting your products using videos. Use the tips you’ve learned here, and start developing a plan today!