Email marketing means more than just sending out mass emails to everyone who has ever bought something from your business. A properly conducted email marketing campaign can be complicated to put together, but if you know what you are doing, the rewards can be great. Read on to find out how to do so.
Make sure that you get permission from customers or potential customers before sending out your emails. If people do not want to get emails from you, they could mark your emails as spam or even ignore you altogether. There is even a chance that your email service could take you out of their system.
To keep your email recipients engaged, use various sequences for different types of readers. For example, if you get an email address from a sale, that customer should receive a very distinctive welcoming email than a reader whose email you received from a lead. If readers aren’t getting what they want from emails, then they simply won’t read them.
If you have images or graphics, put them on the left side of the email message. Make sure that your call to action element is always on this side. Research has documented that this location produces almost double the number of clicks to your product, service or website than placing these elements anywhere else does.
Use colors and fonts that reflect your business and are easy to view. Even if the content is interesting, difficult to read fonts and harsh colors can cause some customers to reject the email, and possibly future ones as well. Use the same color scheme and fonts for all of your emails.
Your emails should be readable sans images. Many email providers disable images by default, and unless the user changes their settings, they will not be able to see any images you include. Because of this, any images you include in the emails that you send should also be followed by comprehensive text.
Offer your visitors a free learning course conducted via email. You’ll need to develop a set amount of auto responders, breaking up the lesson into sections. Four to six sections should be an appropriate amount. Make sure the content is both informative and unique. Schedule the sections to be sent out one at a time every 24 hours. This can provide you with a host of benefits, such as enhancing your website, gaining your customers’ confidence, developing your authority, and building your email base.
Automatically unsubscribe customers who don’t respond to your marketing materials after a certain number of emails. If your customers aren’t responding to your emails anymore, they most likely have lost interest in your newsletter but aren’t annoyed enough by it yet to unsubscribe. By unsubscribing them, you avoid generating bad feelings that could hurt your business.
For maximum accessibility, send your email marketing messages as multipart format. Any email clients that support HTML or have it user-enabled will show your content in HTML format. However, if someone receives your email and only allows text content, that is what they will see. Doing this allows everyone to see your message, regardless of their client or settings.
Remember that you’re working on enhancing your reputation when you’re developing your email marketing campaign. Do not take short-cuts, send out emails to the wrong consumers, or try any other deceiving tactics. Your business’s reputation is at risk here and you must remember that.
Allow for conversation through your email marketing message campaign. Ask questions of your subscribers, or posit thought provoking queries. The responses will make your readers feel like they are part of a relationship instead of marketing targets. The responses you get will help you know where you are going right, and you might discover useful information about your base.
Do not worry about anti-spam filtering when you compose your marketing emails. You need not avoid any particular phrases or use exotic spelling and punctuation in words like “free.” As long as you are not sending out unsolicited emails, you have already cleared the spam filter hurdle. Write for people instead of machines.
Make your emails concise. No one wants to read through a number of paragraphs when several would have sufficed. People don’t have much time these days, and you could become persona non grata in their email boxes if you don’t appreciate the time crunch that most people have to deal with these days.
Apply a consistent and professional color scheme to your email marketing campaign. Nothing will strike a more visual chord in your subscriber’s minds. Think to your personal favorite brands, and their colors come to mind readily. Search your favorite Internet search engine for color schemes, and you can quickly find one appropriate for your industry, or even distinct within it.
Use your email marketing campaign to offer customers a personal perspective of your business. Tell a story about how you got started and why you are passionate about your business while giving them a special promotion or offer. It will build trust in your clients and make them more apt to make a purchase from you.
Use an appropriate font in your e-mails. Realize that not all fonts are supported on all computers. Use a common font. Try not to use anything that is difficult to read or looks especially unprofessional. A bad font can cause a person to dismiss your e-mails without even reading them.
Be sure to include an easily-completed unsubscribe link in all of your marketing emails. Customers who are unhappy with your emails or who no longer wish to receive them can do more damage to your reputation than you might think. Reducing the size of your email list through unsubscribing is better than angering customers who no longer want your mailings.
Running a great email marketing campaign can seem like a daunting prospect, but do not let your fears prevent you from getting started. As you have seen, it does not have to be a onerous chore. If you remember the advice you have read in the preceding article, you should be able to put together a highly effective campaign.