What is marketing on Facebook all about? What sort of opportunities are available there? What can one expect to gain once a campaign is complete? The truth is that the sky is the limit, and only your knowledge will hold you back. Read this article to learn all you can before you begin.
Try having a contest to increase followers on your Facebook page. People love to have the chance to win something. If you offer incentives, like additional entries into the contest for sharing, then you will not only give your current followers something of value, but also increase your visibility when they share your contest.
You need a good fan base when you are using Facebook as a marketing strategy. Save your major marketing investments for after you have built a base of a few thousand Facebook fans. After you hit that many people you should see your conversion rates start to rise.
Avoid posting updates too frequently. If you notice that your subscribers are not interested in your updates, try reducing the frequency of your updates. Save the content you want to share so you can post more valuable updates later. Posting one daily update is your best option if your subscribers check Facebook regularly.
Do not create postings that are far too long. While you may have a ton of information to share, nobody will want to wade through 1,000 words to get to the point. Try to keep all of your postings as short as possible, but make sure they are well-written. You want people to be able to grasp the main idea.
Keep your posts relevant. If you make kitchen appliances, everything you post about should have something to do with the kitchen. If you post too much about irrelevant things, the theme of your page will get lost and your bottom line could be affected as a result. It is important to stay on topic.
Never purchase a Facebook page from someone else. Many people do this so they can have a lot of likes from the beginning, but this is never a good idea. Once people start to realize they are a part of something unfamiliar, they will probably unlike the page and give their friends a warning.
Once you create a Facebook account, it is very important for you to be quite active. If you never post any content, how can you expect people to remain interested. Videos, pictures and regular postings are just a part of what you will need if you want to do well on Facebook.
Ask followers to suggest topics or ask for their opinions on company decisions. Customers love to feel important. Asking them to help with basic decisions is one great way to do this. For example, if you blog, try asking them what kinds of posts they would like to read.
Don’t turn off the option that lets others post whatever they want to your page. You might see it as a method to prevent inappropriate content on your Facebook page, but it just shows users that you don’t care about what they want to say.
Respond to comments or questions as soon as possible. With technology today, people like speed. The quicker you can be about responding to the questions and comments that your audience has, the better. This will show them that you really do care about them as customers and value them.
Create engaging, varied content. Try to keep the information you post fresh and relevant. Find various ways to get your fans engaged. Perhaps you can use photos in your posts, or set forth some direct questions to be answered.
Keep your status updates interesting. You want the status to interest people enough to check out your page and become a fan. If you post dull status updates, people may overlook them, or even delete your account from their page. Try using questions to pique the interest of the readers.
Always respond to posts made to your Facebook page. When somebody takes the time to comment or ask a question, you owe it to them to answer promptly. Also, remember that everyone else will see that you didn’t address the comment and may think you don’t respond to customer’s needs as you should!
If you want Facebook fans to have more faith in you, it is necessary to show them that they actually matter to you. Visit the pages of your fans every once in a while and don’t hesitate to share something useful you see there. This will make them more confident in your ability to give them what they want.
Sharing posts about discounts or promotional events is a good way to provide valuable content for your audience but keep in mind that your subscribers will lose interest in your campaign if you only share this kind of content. Limit yourself to one promotional post a week and look for educational content you can share the rest of the time.
Express appreciation to your followers whenever you can. People don’t know you care unless you say that you do. Get creative and let your community know how much they mean to you every now and then. It will make them feel good and should increase their interest in you and your brand.
Get faces to your brand active on Facebook. You know the social media has “face” in the name don’t you? Facebook is really about building relationships, and it’s tough to build relationships around corporations or faceless brands. If you add some faces and names into the mix, it can do a lot for building brand engagement among your fans.
Keep your posts very simple to digest. Remember, most folks are pretty busy during the day. If you overcomplicate your messaging, chances are you’ll get zero response. Keep your posts to a few lines during the busiest times of the day, and ask simple questions that are easy to answer.
When your campaigns are failing, you may question what went wrong, but it’s often a lack of education which holds you back. Thankfully, you read this article and now have a thorough understanding of how to market correctly on Facebook. This means that your next campaign should be a profitable one.