Blogging is the latest and greatest use of technology to enhance the online experience for your clients. Those who learn to blog effectively can reap the rewards of increased sales and well-informed clients who depend on them for their needs. Read on to learn some time-tested techniques for creating better blogs.
Harness the power of web 3.0. The web isn’t just text anymore, so neither should your blog. Use many different types of content to enhance your blog posts. For instance, if you are posting about a trade show in your niche, add a Youtube video of the event so that people can experience it more directly. If you are posting about a new product, include a Flash product demonstration.
Your blog should have information readers are looking for. While you might want to blog about vacuuming your house or washing your dishes, these are tasks that almost everyone does. If you don’t have a unique presentation for that information, then your readers probably won’t care. Choose topics that you know people care about. Keep in mind that your overall goal is to gain regular readers for your site.
Make your blog unique. Readers will be attracted to unique information. Visitors will also be drawn to rare material. Write about unique experiences or hobbies. Describe the construction of a widget in excruciating detail. What is important is developing a reputation with your readers for providing content that is difficult or impossible for them to find elsewhere.
Simplify your blog by avoiding inordinate amounts of multi-media. While pictures and the occasional video are definitely a nice touch, your words are more important than your ability to place obnoxious GIFs or pictures on your blog posts. Your readers will appreciate having balance in your posts and enjoying both written word and visual elements.
Have your blog feel friendly and warm to visitors. Reply to comments that people leave, and this means more than just thanking them, try to have real conversations. If you can develop a relationship with your readers, they will tend to be more loyal to you, and keep coming back.
It will make your blog have integrity if you stick to a schedule that is regular. There are tons and tons of blogs out there, if you are not consistent with your postings, your blog’s readers will simply look elsewhere. People won’t hold it against you at certain times, such as around the holidays, but there’s no getting around the fact that you need to post frequently and consistently.
Make sure you interact with your readers. Try to moderate all of the comments that you get from your readers. This will keep your blog alive and help you get your readers more interested in the topics that you are discussing. This is an easy step that is often overlooked.
Try buying a professional theme for your blog. For example, the format, WPSumo is a framework that was built by bloggers for other bloggers. It contains things like mobile themes, SEO tools, advanced style editors, and great advertising layouts detailed content. You get what you pay for, so get a professional theme for your blog’s future success.
A good way to keep readers coming back to your blog is to tell stories. We’ve all read blogs about the woman who is overweight and is beginning a new weight loss plan. Readers like to follow stories such as this, wanting to know what happens and what the end of the story will be. Keep your readers glued to your blog with a great story!
When creating your blog, always choose the correct font size. The text in your posts is the heart of your content, so it’s critical that the text is easy to read. You need to strike a balance; text that is too big will make readers scroll endlessly, while readers will need to grab the magnifying glass to read tiny microtext.
Ads are a key part of many blog campaigns and often bring in income. It goes without saying though, that by using a lot of advertisements you may make readers dislike your blog. If they see too many ads, they may look for a different site instead of staying at yours.
Current events about your industry or a related industry can be a great way to generate content for your blog. Try to locate news stories which are relevant to your blog’s niche. As an example, you could post news stories about dog shows or dog competition results if you write a blog that is about dog training. This will be pertinent information that your readers will be interested in reading.
Apply header tags to easily separate the sections in your blog posts, wherever you can. Also, make sure that you are using good search engine keywords in those headers. This will make your blog come up more in the search engines and in turn, will bring more traffic to your blog.
Make sure that you include a way for people to subscribe to your blog through RSS or some other service. This is vitally important to keep your readers up to date with your posts. Additionally, you want your readers to be able to digg any and all of your blog posts.
Try to include many links to similar blogs on your site. In many cases, when other sites find out you link to them, they will be willing to link back, which in turn can get you a ton of traffic. This is a simple step you can take to improve your blogging endeavor.
A great tip for generating additional readers to your blog is to make an RSS widget on WidgetBox. Allow your readers to embed this widget on their blogs if they would like to. By giving your readers this option, they will feel like you generally care about them, and they’ll be more likely to keep visiting your blog.
You now realize that blogging is a skill that can be cultivated and used in a meaningful way to create confidence in your customers and website visitors. Establishing a relationship with those you do business with can be achieved with the simple and effective blogging techniques learned here. Use them to your advantage and start today.