You have heard some buzz on article marketing, and may be wondering if this type of marketing will help your business. By combining the guidelines from this article with some added research, you have the power to use article marketing to improve the performance of your business.
If you own a real estate website, you can get a good amount of targeted traffic by writing articles that refer people back to your site. These articles increase your search engine visibility, which, in turn, increases the number of people that will view your advertisement on your website.
Don’t write the great American novel! When people are looking for information online, they don’t generally want to read a thousand words. Learn to edit appropriately to convey your message in an interesting, readable, lively manner. Articles of 300 to 500 words that deliver their message in a concise manner are appreciated by online readers!
Find a unique and clever way to make your article promotional. Readers love it when a writer tries something new and interesting. They are used to seeing the product description/review/buy it here format. If you can figure out a different way to promote your product, readers will flock in, and usually buy.
Don’t just submit to article directories, but also to blog networks. Blogging is very popular nowadays; if you can work your way into a niche, you can build your website’s traffic. Additionally, make sure that you stay as detail-oriented as possible with your writing.
Be sure your article is both useful and accurate. Check your information before you submit your article. You do not want to post outdated or incorrect information or else you risk losing your reliability and credibility. Invalid information is a key issue that is found mostly in articles posted on disreputable article directories.
Create an offsite directory. Creating your own personal directory of your articles creates another method for people to search and find you easily. It basically gives them a one-stop shop of everything you’ve written, and all the places your articles can be found. This is especially helpful for creating a portfolio.
By adding pictures that are relevant to the article one can provide an eye catching addition the the article to increase its marketing potential. However one needs to be sure that the picture does not make up the content but simply supplement the existing article content so the information is still there.
In order to have success when marketing an article you must be unique in your marketing approach. People do not want to see the same article written five different ways. It is very boring and unappealing to see regurgitated material. Creating new and interesting material that is written in a delightful and attracting manner is the best way to market an article.
Any variation in articles that keeps readers from getting bored is a good thing. Reader boredom is a danger that threatens even the best article marketing strategies. Article writers who have been churning out high-quality content for big audiences for years are still susceptible to losing bored readers. Falling into a long-term groove is dangerous even if the groove is a successful one.
Subscribe to your competitors’ RSS feeds to keep tabs on the article marketing competition. The same features article writers use to make getting their information out to the readers, also makes research on them a breeze. A quick survey of each new article published by a competitor, keeps a writer up-to-date on the trending topics and the latest strategies.
Always try to stay as relevant as possible in your article marketing campaign by creating a set of email alerts for any breaking news. If you can be among the first to get out in front of a breaking product or trend, your readership will stay tuned in and appreciate your site as a source of legitimate and useful information.
If you are writing to get your articles into syndication, then you don’t need to pay as much attention to keeping your keywords front and center in an article. Create your content for the reader. In syndication, your rankings will come from the link backs, so you can mostly disregard including your keywords over and over.
Get yourself published in an online article, forum or blog. Something that pertains to your business type and uses your expertise. You can use this to link back to your business website. Link from your site to the publication as well. This will show your clients and visitors that you are well versed in the subject of your business.
Make your article title contain an immediate promise to your reader. People are always looking for information to solve a problem. If you add “5 ways to fix (insert problem), your article will grab much more traffic than a less action-oriented title. Let readers know you have information they want, and all they have to do is read through your article to get it.
Allow other blogs to have access to your articles. There are bloggers that will put up information written by others, on their websites. If you give them access to some of your content, you will have consistent exposure over time. This will increase your ranking in various search engines.
If your articles aren’t getting seen, then consider using a distribution service. These save you time and effort by submitting them to the thousands of directories out there. Having said that, these services are not free, so keep track of your expenses in using them, so you can know if it is worth it.
Make sure that your language matches the needs and style of your target audience. If you are writing for the general public, don’t try adding in a million different fancy words or phrases. Focus your writing at about an 8th grade level if you want to reach the broadest audience.
Article marketing is a good way to achieve a variety of business goals, including forging customer relationships and drawing visitors to your site. To get started, you will need to learn a couple of pointers, and reading this article is an excellent place to start.