Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Work on your message composition. You can only use 160 characters, so be concise, but clear. Short cuts or “text speak” is acceptable when text messaging. Your opt-out message can include that kind of message, too. You can save characters this way. You can get some good ideas from some translators.
The point of mobile marketing is to give your customers quick and direct access to your business. The longer your message is, the less likely you will be to actually pull them in. Be clear and concise. Tell them only what they need to know, and they will be easier to pull in.
Link to specific parts of your website. If you are having a special sale on one part of your site, you should link directly to that site. Mobile sites can sometimes be difficult to navigate, but if you give customers direct access, they are more likely to take the time to look, and possibly buy.
Some mobile marketers get out of hand with their messaging and can send five to six messages a day per customer. Doing this sort of aggressive campaigning, will simply turn customers off to your business, especially if they have to pay for each individual text that they receive from you.
Be consistent with your messaging volume. You should always let your customer know in advance how many messages you plan on sending out per week or month. When you do this, your customers know what to expect and will be waiting to hear from you. Make a good schedule and stick to it.
In the content area of your mobile marketing campaign, it’s important to keep the message short so it can be easily understood. They should immediately know what your message is and be able to absorb it quickly.
Unless it is absolutely necessary, avoid large files such as photos in your mobile marketing message. When including a link in the message, make sure to use a URL shortener. These steps will help you keep your message short and concise, which greatly reduces loading time and helps to keep your customer interested.
Do not use text abbreviations in your mobile marketing message. While it is acceptable for person to person communication, it looks unprofessional coming from a business. Also avoid using all caps in your message. Your consumers will feel like they are being yelled at. However, it is acceptable to use all caps in your call to action.
The ads you run on mobile websites also need to be properly formatted, so this is something you definitely have to look into if you’re planning on running ads at all. Check out services like Apple’s iAd and MobClix to find various ways to run banner ads on mobile websites.
Many cell phone users have texting capabilities, but not everyone knows what the common texting abbreviations stand for. People who do not understand your ad will ignore it, and that will result in the loss of potential customers.
Try conducting a usability test prior to actually launching your mobile ad campaign to make sure it goes smoothly! Send the ad in a small test circle to include yourself and trusted friends or family. Ask for the honest input of everyone and ask yourself if you like the ad and would be persuaded by it!
Make it easier for one recipient of your mobile marketing ad to send it and they probably will! Prior to polishing your promotions, make absolute certain that they are simple to forward to others and even include some incentive to the original recipient for doing so and you will have an instant ad booster!
Mention your mobile marketing everywhere you can. Talk about it on your social networking sites, any blogs you have, your e-commerce site, and anywhere else you can think of. You want your customers to realize that they can access your company from where ever they are, and it will be easy for them to do so.
Do not send a message that does not clearly state who you are and what kind of business you have. Make sure your mobile campaign contains your name or the name of your brand. If you are just starting a new brand, you should quickly explain what kind if products or services you sell.
The most visible mobile marketing is in social networking. The growth of social networking is phenomenal and continues to grow. Making your company viable in the social net realm is of utmost importance. It doesn’t matter what your market segment is, you will find them on social networks everyday of the week. Target these sites and build your business.
Be sure to alert your subscribers of any fees, even those that you aren’t charging. If there are standard rates applied to their cell phone bill from the provider because of your messages or even if you are charging a small fee for the service you are providing, you should give that information to your subscribers immediately to ensure there are no legal situations later.
Know your audience. Mobile devices are in use by a majority of the population, however not all demographics are proficient in all of the uses available. A fully featured smartphone application with all the bells and whistles is great if your targeted users are young and tech-savvy; however, it could be a waste of money if you are intending to reach an older customer base. Sometimes less is more, and a simple SMS-based campaign is the better choice. The key is knowing which approach fits your audience.
Mobile marketing invites a world of possibilities, but when used improperly, it can quickly become an irritant. Use a methodical approach in using the tips learned from this article, especially if mobile marketing is new to you. By doing so, you are sure to attract additional clientele and generate new profits.