Blogging can seem like a form of technology that is elusive to the ordinary business person, but that is far from reality. Online blogs are merely a form of communication between a website owner and the visitors who choose to click on the URL. Make it worth their time by creating informative and entertaining blog posts. Read on to learn how.
Blogging is about writing. If you don’t like to write, you probably won’t enjoy blogging. But if you’ve never tried writing, you may have an as yet undiscovered talent that you would enjoy. So try writing a few practice blog posts. Write about something interesting to you. If you enjoy writing, then blogging may be for you!
Interact with those who comment on your blog. A blog is a two-way medium, and interacting with commenters can advance the discussion and give you new ideas for posts. If you use your blog for marketing, it can help you to resolve customer complaints, sometimes more quickly than through traditional customer service channels.
When getting started with your blog, think about buying a domain name instead of using a free blog host. It only costs a few dollars, but gives you the ability to brand your website and increase your search engine rank. It also makes it easier for readers to remember who you are.
Ask a blog that is popular in your niche to post a link on their blog. It may take a few days for them to get back to you, but you should not get discouraged. It’s important the blog you want your link posted on is relevant to your niche.
Keep your individual post focused on one point. Blog with the full knowledge that you will be making many subsequent posts and if you tell everything in the beginning you may not have anything left to say later! Think of your blogs as being the spokes in a wheel. By themselves they are important but as a wheel they are incredibly important.
Whenever possible, utilize header tags in order to separate particular sections of your blog posts. All the different tags that you should use are H1, H2, and H3 tags. In addition, you should ensure that you are using excellent search engine keywords whenever you can in all these different headers.
Don’t go crazy with font styles, capitalizing, underlining, bolding and the like. While it is important to use formatting appropriately, too much formatting makes everything merge together on the page. Only use special font styles when you really need to draw the reader’s attention to a particular word or thought.
Keyword Research: When blogging, you have to know what people are searching for in a particular niche. What keywords are they typing in? With these things in mind, perform keyword research and put the relevant keywords in your blog. This will make your site highly visible in the search engines for the top performing keywords, and this results in you getting a big boost in traffic.
One way to engage your blog readers is to add a poll to your blog. This feature is commonly available on most blogging platforms and allows you to ask for input from your readers. You could ask what they want to see more of or less of and use the poll results to fine-tune your blog. So, add a poll and get to know your audience better.
Use social media sites to promote your blog. Many people will link blogs that they like on their social media page, and you can do the same thing. This will draw more attention to your blog, and more likely your friends will check your blog out, and may post it to their social media site as well.
Avoid a blog that is too general in scope! Don’t make your blog about anything and everything or you will find no audience exists for such a thing. Instead, focus in on a subject you know well or have a great interest in. By doing so, you will stay interested in blogging and connect with readers with similar interests. So, pick a topic and stick to it and you will build a following.
You may or may not want to have ads on your blog site. Advertisements are one of the more commonly used ways to make money with a blog. The problem with allowing advertising is, well, it’s advertising. The fact that you are trying to make money becomes immediately obvious to the reader.
Running a successful blog can sometimes mean you have to work at it even when you are out of town or on vacation. Two weeks vacation doesn’t necessarily mean two weeks of no blog posts! First, make sure your hotel or condominium has free wireless internet, wait until the family is sleeping or napping, and whip out your laptop and get to work! You can also get some great content from your vacation activities!
Add your blog to Google Places so that the many people who use Google online will know about your blog. If you are linked with Google Maps and other services, it will make your blog more visible. If your blog represents your small business, this will be particularly helpful in attracting local customers to your actual location. Another good thing is that Google Places makes it easy to track your visitors.
Ensure that you are spending enough time to generate excellent posts for your blog. Place a link to them someplace that can be easily seen on your blog so that new readers can quickly view these very high-quality posts. This is what is going to convince these readers to subscribe to your blog.
Rather than write long paragraphs, break up your information using bullet lists. Lists are easier for people to scan through than large chunks of text. Keep each segment short, no more than fifty or so words. Your readers will appreciate the ease this affords when reading your blog posts.
Take the time to apply the techniques learned in this article to your own blogging efforts. You will soon be reaping the benefits of increased sales and more satisfied customers, who feel a personal connection to you and your company. Start blogging today with renewed confidence and a fresh approach.