If you still use traditional ways of marketing, you’re business is not going to get very far. More than a fad, social media is a powerful, new marketing tool for connecting with your current and potential customers. This article contains a number of marketing tips to improve your social media presence.
Using Facebook can be a great way to promote your business. Facebook allows you to connect with your target audience. If you use Facebook correctly, you can interact with your audience in a friendly manner without pressuring them to purchase anything. If people connect to you on a personal level, they’re more likely to be interested in your business.
To create social media content that really markets you covertly, come up with lists. Compose a list of the top fifty weird but true facts about your product, widget or niche. Top number lists seem a little boring to some, but they do tend to get quietly passed around the internet, providing a wonderful opportunity for your brand to get exposure.
Take a look at the games offered on Facebook. You might want to consider creating a custom game of your own that relates to your business. Some cleverly constructed marketing games on Facebook have gone viral. If it is within your budget, you can hire a professional video game developer to create your Facebook game.
If you are going to use a microblogging service, try getting as many followers as possible. Interacting with people and responding to comments on a microblogging service is much harder when compared to using social networking websites, mostly due to the number of updates that microblogging users get in their feeds. Post updates regularly and always look for new followers.
If you have a LinkedIn page, use the blog feed feature to share your blog articles. When you post your article, it will be displayed as a LinkedIn update. This can save time and money, while gaining free advertising through social media.
Make sure you post new pictures regularly on Facebook or Twitter. Your friends and followers probably have a lot of content appear in their feeds, and they will be more likely to notice a picture rather than a text. You could very easily create different photo galleries for your products.
Try using polls on your social media profiles to engage your customers and get them involved. People love to give their opinions and have their voice heard. A poll is a great way to get them to voice their opinions and give feedback on new products and ideas that are relevant to your company.
Take care when employing some social media marketing methods to make sure the business information posted is accurate. Social media is very viral, and a little mistake can spread quickly. The word will get out about your business, but you need to make sure that the word getting out is good.
Researchers have found that people are most likely to be visiting social media sites during weekday business hours. You can employ tools that will assist in providing automatic updates to your various social media sites, posted at a designated time, that way you can create new posts as time permits.
Run fun and interesting polls on your Facebook page. This is a great way to engage your audience and involve potential consumers. Facebook has an easy to use feature that can help you with creating polls, so take advantage of it. Polls don’t have to be about information directly related to your business. They can be fun, interesting, and involve current events. The point of the poll is to keep consumers interested.
Facebook contests make an excellent social media marketing tactic. People often times jump at the opportunity to try and win something. Contests pull people in and keep them interested in what you have to offer. They’re a terrific way to list the benefits of products you’d like to promote, and to encourage consumers to buy from you.
If you use Facebook as a marketing tool for your business, make sure that the things you share are relevant and interesting. It’s better to go without sharing something than to share something that’s not really noteworthy. Share things that you feel are exciting, interesting or factual. Write about things people will be interested in reading. Stay away from annoying quizzes or surveys that have no real worth to customers.
Fill out as much information as you can about your company on your Facebook page. Don’t make it feel impersonal; put that little extra effort and write a small bio and upload a company logo and pictures from your company that pertain to meetings, parties, promotions etc. Help future customers understand what your company is all about so that it doesn’t seem to be just a logo on the web.
You can do something like host some type of contest or possibly a giveaway on Facebook or Twitter, that can draw people towards your business either in person or online. The particular products or services you are marketing make excellent prizes. It is not only a great way to give back to your customer fan base, but you also market yourself further.
If you are looking to use Twitter as a social media marketing method, make sure that you choose a username that displays well and is easy to remember. This username should get the point of your company across, but should also be easy to remember. Don’t choose usernames like TommyXo1009. No one will remember it and it is likely irrelevant to your company’s name.
Get more people subscribing to your social media blog. Add buttons that will allow people to interact with your site by being updated of your new posts. People like to share things they appreciate with all of their contacts. Good buttons would be those for Facebook, Twitter, RSS, email, and LinkedIn.
Marketing on social media is an fantastic new way to market your business as long as you use the proper techniques to ensure success. If you follow the tips you just read, you will get measurable, positive results and greater profits.